How will the traditional brand continue to go on Internet? How will the small and medium-sized brand develop from a cocoon into a butterfly? What rules exist in branding of new media time?
Firstly, before branding we have to attract fans.
Secondly, the Internet economy is eyeball economy; to attract the buyers’ sight is to establish the foundation of success.
Furthermore, riding a horse in enclose is to make the horse run as far as it can, but come back before it die tired.
At last, in Internet time everyone is we media, we must pay attention to communicating with clients, and even a complaint of a net citizen can ruin a developing brand.