Do you know that in history there were 26 times of timeworks were undertaken by Omega? In 1932, a Swiss watch manufacturer brought 30 spilt-second stopwatches arriving Los Angeles, till now, a professional timework team carrying more than 450 tons of equipment landed 2016 Rio Olympic Games again. In 84 years, Omega has offered accurate timework for those athletes striving for dreams and careers in every second, witnessed the birth of every champion legend.
Recently, a global advertising video of 2016 Rio Olympics caused people’s concern. In the video four Omega ambassadors appeared in scene together- American swimming star Michael Phelps, South African swimming athlete Chadle Clos, Spainish golf player Sergio Garcia and British heptathlon competitor Jessica Ennis-Hill.
This short video applied the shooting skill of 「double exposure」, brought the theme gradually, made the audiences feel the inner world of athletes, witnessed their dreams and felt the power fountain of their struggles on the field. The background music is also very special, they chose the English song 「Hall of Fame」 of the Script Bank, and invited a little boy to sing, the immature and firm voice reflected the dream that athletes struggled for since childhoods.