Current Location:


China Brand Day • Good News

CCB International replies to confirm joining the initiative of 9.9 “China Brand Day”. The joint initiative and related activity will be launched on 11th Asia Brands Ceremony, 9th September 2016.

In General Office of the State Council No. 2016-44 Document of Opinions on Playing a Leading Role of Brand and Promoting Supply-Demand Structure Upgrade, the leading status of brand in economic development is clearly emphasized, specific demands of “setting up China Brand Day, strongly promoting famous self-owned brand, telling good story of China Brand, enhancing the influence and recognition of self-owned brand” are put forward.

“Asia Brands”positively responds the instruction of General Office of the State Council, invites 99 excellent national self-owned brands to launch the initiative of setting up the annual 9th September as “China Brand Day”, together with People’s Daily Overseas Edition and Xinhua Net, the other two organizers of 11th Asia Brands Ceremony.

Number Nine is the largest in Chinese traditional culture, in the Book of Changes it sets nine as the largest number of days, the saying ninety-nine goes toward integrate one hundred is extremely profound; with the same pronunciation to forever, nine implies brand enduring and everlasting, thus 9th September is especially chosen as the “China Brand Day”.

“China Brand Day” is a festival of China national self-owned brands, a specific reflection of brand strengthening nation strategy, a stage of brand value show, even more a bridge of linking international brands. The initiative launched by excellent national brands even more shows their self-confidence and responsibility.


CCB International replies to confirm joining the initiative of 9.9 “China Brand Day”. The joint initiative and related activity will be launched on 11th Asia Brands Ceremony, 9th September 2016.

As a flagship investment bank of wholly affiliated to China Construction Bank, CCB International engages diversified investment bank businesses on behalf of CCB, owns perfect investment bank industry chain products, offers comprehensive investment bank services related to the links of pre-IPO, IPO, post-IPO, etc. It has been awarded the honors of “China Best Investment Bank”, “Most Competitive Investment Organization”, “China Best Private Equity Investment Organization” and the others by authorized organizations in domestic and overseas.

CCB International pays a great attention to brand, while continuously constructing its own brand, it cultivates a mass of industry leading brands through investment. The active response to the Asia Brands Ceremony Organizing Committee’s initiative of “China Brand Day” embodies not only the confidence to national brands of CCB International, but also its earnest expectation to brand strengthening nation.


Tags:Asia brandReading:294